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Ecommerce Top Tips
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Engage with customers. Consider blogs, forums and feedback

Engage with customers. Consider blogs, forums and feedbackA blog is a series of small articles that you post regularly on your site, like a diary. They tend to be very informal and could cover your products, company, experiences in business or even your hobby and social life. They will provide the most benefit if they relate to your business. A forum is a discussion board where customers can interact together and with your staff, discussing popular concerns and helping each other to solve problems. It’s only worth running a forum if you have a large and engaged customer base running into the thousands, or traffic will be so low that it will give a negative message. A forum also requires a reasonable commitment of staff time in order to manage it and prevent it turning into a spammers’ paradise. Remember also the section on how to get more from social networks.

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Created On  30 May 2012 15:35  -  Permalink


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