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Exploit multiple channels to maximum effect

Exploit multiple channels to maximum effectThere can be unexpected benefits from multi-channel sales such as the ability to clear surplus or end of line stock through alternative channels and also to benefit from the ‘long tail’ effect. This is where people want to buy something, but it isn’t economical for a store to stock or display it. By providing an in-store terminal or kiosk, such items can be viewed and ordered, thus profitably supplying the need.

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Created On  27 Apr 2012 10:00  -  Permalink


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