If you’re eating out in France and you pay by card then the restaurant will be paid in euros. Your card company will automatically translate the amount into pounds and that is what will appear on your statement, with the original currency and amount noted alongside. Buying across the net is exactly the same - there’s no need for a multi-currency system in your web store. However, one handy tool is a conversion facility that can provide an indicative amount in the potential buyer’s local currency. An alternative is to run a full multi-currency store, or even have separate sites for each country and currency. You don’t need to support every obscure currency, sites in US dollars and euros will cover a big part of the market. Taking this approach does however expose you to currency risk, although it will be best if you are really serious about your overseas business.
Download the full version of the free ebook for Selling Successfully Online which includes over 300 top tips.