The internet was designed as a global communications medium, and its impact in the area of international trade is growing all the time. The good news is that much of the expertise that you use to get UK visitors to check out your site can be re-used for the international market. In particular, skills in search engine optimisation (SEO) and pay-per-click advertising (PPC) can also be applied to attract visitors from abroad. Yet all of this can be organised from the comfort of your own office. It really is different from the past, and overseas marketing has become an order of magnitude easier.
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