Make sure that your payment provider supports 3D Secure, AVS, CV2, preferably one of the independent fraud checking services and is PCI DSS compliant. Once you have these services in operation, it’s an idea to mention them on your website to provide added reassurance to your customers. The relative proportion of fraud is slightly decreasing despite the strong rise in web sales, so merchants are just winning the war against criminal activities. This is good news, but not grounds for complacency. Hopefully, with the right mix of tools and processes, you can not only control fraud, but even gain competitive advantage as you deal with it more effectively than the competition.
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