SEO Properties

 Search Engine Optimization Properties (HTML & META)

Before reading this page, we strongly recommend clicking here to read our guide describing the general principles concerning search engine optimization.

In order to facilitate the search engine optimization of a site, HTML code (which is the language of your site's web pages) can contain a certain number of tags supplying specific information dedicated to search engine indexing crawlers.
These particular tags are generally called META tags because they deal with metadata.

Out of all of these tags, three of them are the most important: Title, Keywords and Description. The Title and Description tags are probably the most influential for search engines. The Keywords tag is less important nowadays because search engines are intelligent enough to detect them in your content, analyze their pertinence and associate them with the synonyms that are most often searched for by internet users.

Whenever possible, you should ideally provide crawlers with the most pertinent information according to the displayed page. For example, when displaying the product detail file, it's wise to provide specific METAs for this product. Likewise, when displaying a product list after the selection of a category, it is wise to send out the page of category-specific METAs for the category that was selected.

All of these mechanisms are managed automatically by the Actinic system, which sends out the right METAs at the right time. This is all completely transparent for you. All you have to concentrate on is the content of these tags.
 META Tag Selection Method

As we briefly pointed out in the introduction, METAs can be defined at different levels:
- Site level (highest general level)
- Component level (Hot News, Catalog, etc.)
- Category level (for the Catalog and Shopping Cart components) or Element level (for the Catalog, Shopping Cart, Hot News, Events, etc. components)
- WebBlock level

The functioning principle of the page display engine is based on a meta information cascading mechanism, from the most precise to the most generic.

In concrete terms, for the display of a product's details, the engine is going to first use the METAs defined in the product file. If nothing is defined in the file, then the engine is going to use the METAs defined at the site level. If nothing is found, no METAs will be generated in the HTML code, with the possible exception of the title, which may be in the form of your site's address (URL) or the name of the element (the product name, for example).

NOTE: The META tags for the categories can only be defined in the categories of the Catalog and Shopping Cart components. They are only used when these components display a list of products corresponding to a specific selected category.
 Defining the META Tags at the Site Level

You can define specific METAs in accordance with the languages set up for the public on your site.
To define the general site tags, go to your administration space and open the page accessible through the menu:

[Marketing\SEO Properties]
Window Title
Meta Description
 Defining the META Tags at the Component Level

To define the METAs of a component, open the administration page of the component (for example, the [Components\Hot News] menu) and click on the "Component Text" tab. Now modify the HTML-TITLE (title), META-DESC (description) and META-KEYWORDS (keywords) texts for all of the languages set up for the public on your site.

[Commerce\Shopping Cart (Shop)\Component Text]
 Defining the META Tags at the Category Level

This possibility only applies to the Catalog and Shopping Cart components.

To define the META tags in the categories, open the category manager (via the "Category Edition" tab) and click on the "Edit properties" icon of the desired category. Look for the "SEO Properties (HTML & META)" section and insert your definitions.

[Commerce\Items (Products/Services)\Category Edition]
Edit properties

- SEO Properties (HTML & META)
Page Title (TITLE Tag):
Description (META description):
 Defining the META Tags at the Element Level

To define the element-specific METAs (in a product, for example), simply select the element to be modified and enter your definitions in the "SEO Properties (HTML & META)" section.

[Commerce\Articles (Products/Services)\Elements Edition]
Edit properties
'SEO' tab

- SEO Properties (HTML & META)
Page Title (TITLE Tag):
Description (META description):
 Defining the META Tags at the WebBlock Level

To define WebBlock-specific METAs, simply select a WebBlock that you want to modify and fill in your definitions.

Edit properties
'General' tab

'SEO' tab
Meta Description:
Meta Keywords:
 Important Notes

The Actinic system offers you a maximum amount of flexibility so that you can manage your search engine optimization as you wish, with a maximum of precision. This being so, each engine behaves differently in relation to META tags. Some take them into account, others ignore them. Some SEO sites consider these tags to be fundamental, others to be insignificant.

We can't take a position on the matter. Different cases treated at different times, on different engines, deserve different positions.

This being the case, use common sense:
• If you have 1800 products divided into 20 categories, work on your METAs for the 20 categories and for several dozen products, not for 1800 products!
• NEVER copy the entire description of your product or your category in the META description tag. You need to provide new information or present your information differently. Therefore, never copy and paste. META tags are generally shorter and more generic. Play with the rules of the game or don't play at all and leave these zones blank!
• The most important element is the descriptive content in your pages. Don't spend 30 minutes defining the METAs of a product if you've spent less than 30 minutes writing up the short and detailed descriptions of the product.

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