A backlink is a hyperlink from an external site which points to your website. The aim is that the external sites mention your site. The more backlinks your site has, the more importance Google gives to your site. This popularity that you gain is called the Google "PageRank".

Since the arrival of Panda and the update of its Penguin algorithm, Google gives more importance to the quality of your backlinks.

To ensure quality backlinks, we recommend following:
  • Establish backlinks from sites in the same business as you.
  • Select backlinks from serious, professional sites that you know, because if the site you are partnering with is blacklisted by Google, your site will also be penalised.
  • Make backlinks with an anchor text containing the keywords of your site.
  • Try to get links from the editorial content of your partner sites and not links on the sidebar or footer, for example.
  • Avoid backlinks in directories, forums or blogs that are unpopular or badly indexed.
Note: It is better to have ten backlinks from good, serious websites than a hundred links from unpopular or irrelevant sites to yours.

An example of a website link to your site could be as follows:
  • For more information, please visit our e-commerce provider Actinic.

  • For search engines, your site gains the reputation as being relevant as "e-commerce provider Actinic".
If the partner set up the following backlink on their site:
  • For more information, click here.

  • Search engines will consider your site has the reputation for "click here", which is obviously irrelevant.

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