e-Commerce Whitepapers and Expert Guides
The expertise you need to optimise your site and increase sales
Guide: SaaS vs Open Source
If you want to migrate or create your website but you do not know which technology to adopt… Find out how to make the right choice through 12 determining criteria: installation, hosting, updates, availability, security…
Guide: Succeeding in e-Commerce
Actinic conducted a survey of 2,000 e-merchants to bring you the benchmarks of e-Commerce performance across all industries, to identify the drivers of your online growth.
Guide: 2017 e-Merchant profile Infographic
The results of the Actinic e-Merchant profile 2017 survey, neatly summarised in our e-merchant profile Infographic
Whitepaper: 14 simple tips for success in e-Commerce
10 minutes to evaluate your skill level and apply these simple steps! 14 concrete tips for e-Commerce success...
Whitepaper: 12 Best practices for successful AdWords Campaigns
This expert white paper was written in collaboration with Google and is the only one that is completely dedicated to e-Commerce. Discover best practices to grow your sales with Google AdWords Campaigns.
Guide: success in e-Commerce: The Basics
This step by step guide takes you through the essential stages of creating an e-Commerce website with the Actinic solution: e-Commerce design, home page, catalogue...
Whitepaper: succeeding in Mobile Commerce
Increase your online presence by selling on mobiles and improve your turnover by 35%! Read this guide and learn how to optimise your e-Commerce website for mobiles.
Whitepaper: Search Engine Optimisation
Natural or organic SEO brings free traffic to your website. Read up on the best practises to follow and the technical points that need your attention to get to the top of Google.
Whitepaper: 12 tips to building an efficient e-Commerce website
Our e-Commerce experts have put together everything you need to make your e-Commerce website a success: design, navigation, product pages, SEO, reassuring elements…
Guide: Facebook opportunities for visibility and sales
This white paper looks at the opportunity to promote products and services to the millions of daily Facebook users and recommends how to maximise the potential for your e-Commerce site.
Guide: increase sales by listing your products on eBay and Amazon
This white paper looks at the opportunity selling on eBay and the Amazon offers for existing or new online sellers and recommends how to maximise the potential value whilst minimising business risk.