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Features in Detail > Marketing > Integrated Email Marketing

Email Campaign

Email marketing integrated into your estore
SmartFocus integrated into Actinic Ecommerce Generate more sales with email campaigns and newsletters
Newsletters and targeted emails are a great opportunity to increase your sales. Whether it be through acquiring new clients, re-contacting prospects or increasing customer loyalty, the ROI on email campaigns can reach up to 4300% (Marketing Direct)!

With Actinic, you'll benefit from, Mailjet, a simple yet powerful e-Commerce marketing tool, for managing your email campaigns. In just a few clicks, you can easily personalise the templates provided, to create a winning email campaign.

Trusted by thousands of brands globally (Galeries Lafayette,Massachusets Institute of Technology, etc.), Mailjet offers incomparable delivery rates and detailed analytics, to enable you to get the most out of your email campaigns.
The Advantages of email marketing with Mailjet and Actinic Request a Call Back
High impact email campaigns
Segment your email-marketing lists (B2C, B2B, loyal customers, prospects, etc.) and target your campaigns more precisely, to guarantee better open and click rates. Analyse the results and increase the impact of your campaigns.
"We took advantage of the opportunities the Actinic solution provides for targeted marketing and our mailing list grew to 29 times the size within less than a year of the site’s launch!"
N. McCluney - Nod & a Wink
An increase in quality traffic
Email is the best e-Commerce marketing tool for generating traffic to websites and has the added of benefit of being easily shareable. In fact, 44% of internet users have already shared an offer they've received by email and 28% say they've made a purchase after receiving an email (Marketing Attitude 2014).
"Our growth is largely due to a systematic expansion of our user base - we now have more than 35,000 contacts, to whom we send weekly offers and tips. Two days after sending out our email campaigns we reach 1,500 hits a day and receive 15% more orders!"
G. Pichard - Epilation Expert
Instantly more sales
According to a recent study by Econsultancy, companies that personalise their email campaigns see, on average, a 19% increase in sales after sending!
"To keep in touch with our clients, we send out a newsletter twice a month, highlighting our new products and promotions. The impact is significant, 5 days after sending we’ve doubled our sales!"
E. Desportes - CandleStore
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How to create an
email campaign?
Step 1
Create the content of your email or newsletter
Step 2
Create your campaign and target your audience
Step 3
Analyse the performance of your campagne
Email Marketing best practices
Build a qualified
user database
Send targeted emails
on a regular basis
Send concise, clear and
well-constructed messages
Collect email addresses via your website (newsletter subscription, account creation, member only sales, etc.) or through social networks.

Segment your user database to target your offers and maximise returns.

Clean out your user database regularly by deleting invalid addresses or those who never open your emails.
Segmenting examples include: site visitors who have already purchased a product, those who have not yet placed an order, those who have not ordered over the last 6 months, etc.

Example themes: a special offer, a new product, helpful advice (whitepapers), products or services to compliment previous purchases, etc.
It's all about the details: polish the presentation, stick to the point, choose a relevant subject and sender, test your emails and messages

Clear next steps: encourage the reader to act with a call to action button.