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10 / 07 / 2018

For e-Commerce Success

Why should you connect your e-Commerce site to your business management software?

Our team of e-Commerce experts outline effective strategies for increasing and optimising your sales!

ERP e-Commerce site

1 - Definition of ERP software : what is an ERP?

2 - The 5 key benefits of integrating your site with your ERP

3 - 3 levels of integration of your ERP to your site

4 - 2 successful cases of sites connected to an ERP

Do you receive thousands of orders, have a large product catalogue, and want to digitalise your store? Your ERP can become the central element in cross-channel selling. Do you use business management software to manage your inventory? Do you wish to interface it with your e-Commerce site?

By synchronising your data (customers, orders, stocks) between your ERP and your e-Commerce site, you increase productivity, boost the profitability of your business and improve the quality of your services.

As an exclusive partner of the Sage solution, the Oxatis e-Commerce solution has developed a range of connectors suited perfectly to the needs of connected SMEs. This allows automatic updates and synchronisation of your orders, catalogue and customers, etc. Oxatis, the exclusive e-Commerce solution for Sage, puts its expertise and experience at your disposal to assist you in the creation (or migration) of your e-Commerce site that is connected with your ERP.

Follow more than 1200 SMEs who already benefit from a complete and automated interface, and pilot your e-Commerce activity directly via your ERP!


1 - Definition of ERP - what is an ERP ?

What is an ERP? An ERP (Enterprise Resource Planning) is a business management information system designed to integrate business related data such as inventory, purchasing, sales, customers, products, orders, invoicing etc. ERP solutions efficiently improve the organisation’s performance by eliminating inefficiencies within the company since business processes are integrated end to end, synchronising data across multiple departments and business units.

A CRM solution may function as a complementary information system dealing with customer information such as customers and prospective customers in order to centralise all customer related data, to be able to provide targeted quality services.

As an exclusive partner of the Sage solution, the Oxatis e-Commerce solution has developed a range of connectors suited perfectly to the needs of connected SMEs. This allows automatic updates and synchronisation of your orders, catalogue and customers, etc. Oxatis, the exclusive e-Commerce solution for Sage, puts its expertise and experience at your disposal to assist you in the creation (or migration) of your e-Commerce site that is connected with your ERP.

Follow more than 1200 SMEs who already benefit from a complete and automated interface, and pilot your e-Commerce activity directly via your ERP!

On the agenda:

  • The 5 key benefits of integrating your site with your ERP.
  • 3 levels of integration of your ERP to your site.
  • 2 successful cases of sites connected to an ERP

2 - The 5 key benefits of integrating your site with your ERP

If you want to create an e-Commerce site or optimise the current management of your online business, you should look at the e-Commerce solutions which automatically link to your Commercial Management Software. The goal for your business is to reap the benefits of an automated, real-time interface, meaning seamless synchronisation of information between your e-Commerce site and your ERP. The 5 advantages of a connected site are as follows:

« Everything is completely automated and transparent which makes our lives so much easier! » William Benguigui - Director, Harcour

1 - Management of your activity is centralised:

You pilot your activity directly through your ERP, which becomes the sole source of your data thanks to the connector (images, products, categories, articles, and so on).

2 - Your day-to-day work is automated and simplified:

When you add or modify information, the changes are reflected in real time on your site and/or your ERP. You save time in the day-to-day management of your business by ensuring up-to-date and secure data. If you add 100 new products to your ERP they are then automatically added to your e-Commerce site!

3 - Connecting your site with your ERP ensures significant financial gains:

This is achieved by allowing you to dedicate the time you gain to generate higher profits, search for new suppliers and improve the quality of your customer service.

« Data from our ERP is imported into Oxatis via the connector upload, automatically modifying price, stock and other Oxatis fields. All these processes are scheduled and automatic, allowing us to focus on our business whilst the Oxatis solutoin and ERP function as one reliable system. » Patrice Boivin – Directeur Général, BMP Gestion

4 - Your business management is more reliable and precise:

Orders are effortlessly integrated from your site into your ERP. This is an effective way to benefit from reliable treatment of your information.

5 - You benefit from having your site and stock always up to date:

The Oxatis connector facilitates the synchronisation of all the data between your ERP and your site. You can focus on the needs of your customers and the quality of your services thanks to real-time site and stock updates, ensuring reliable and accurate information for your customers and service providers.

database e-commerce ERP

« When you are dealing with over 4,000 different products and large volumes of orders per day, a centralised system is essential. We use Sage 200 for our accounting and sales management, and with Oxatis we were able to integrate our e-Commerce website with this software. Customers, contacts and product catalogue are all synchronised from one unique back-office. This solution is unique and saves us an incredible amount of time. We process thousands of orders per month with this tool. » Clive Davies, Managing Director – Premier

3 - 3 levels of integration of your ERP to your site

« We use Sage to keep everything synched and up to date, it’s handy for making sure we’re on top of all our orders and stock. » Keith Blake, Managing Director - CBS Powertools

Harcour, Commencal, and Dimetel amongst others: more than 1,200 SMEs rely on Oxatis for the automation of their e-Commerce activity. Whether you are using bespoke or standard software (Sage, WaveSoft, Ebp, Cegid), Oxatis connectors developed in collaboration with the biggest publishers allow you to benefit from comprehensive integration of your CMS with your e-Commerce site.

  1. Excel connector: a tool dedicated to your productivity

    Update your site and get your orders from a simple Excel file. This is ideal for managing large amounts of data in a minimum amount of time.

  2. Standard Connection: automatic and real-time integration with your ERP

    Whatever the size of your catalogue, the number of countries in which you export your product catalogue, or the number of currencies you use for your international business, you can automatically synchronise items, customers, stocks and orders between your site and your ERP.

  3. Adjustable parameter settings

    > Talend : whatever your ERP and/or your IMS, you can connect 100% of your data to your e-Commerce site: update of current stock levels, customer/lead data (and pricing conditions), data on your product sheet.

    > Web services to meet your specific needs:you can increase your margin thanks to real-time synchronisation of events on your e-Commerce site (Articles, Customers, Orders, Stocks) and your third-party applications (business management software, CRM solutions, logistics platforms, ERP, etc.)!

erp sage e-Commerce

In partnership with leading software vendors, Oxatis develops solutions tailored to the needs of SMEs. It is through this collaboration that the Oxatis connectors are developed for Sage, Ciel, Cegid, EBP, and others. Enjoy a full range of standard and configurable connectors.

4 - 2 successful cases of sites connected to an ERP

HARCOUR

« Our e-Commerce site activity is controlled via one tool: the ERP. »

    • William Benguigui, Founder of Harcour/Oxatis client since 2015
    • B2B website: A textiles brand in the horseriding sector
    • 1.000 references
    • 23 countries/550 shops/120 salespeople
    • €750,000 of increased turnover in less than a year

Case Study:

Harcour exceeds 200 monthly orders in 23 countries just six months after the site is online. Nicolas David, Head of Web Development at Harcour, began with a 2-day training course with Aymeric, the ERP manager at Oxatis. All the information from the Sage software was online on the e-Commerce site, and all update tasks were automated, by the end of day 2.

Today Harcour manages the 1,000 articles in its catalogue without any technical expertise. It can add new products and create new categories in a few minutes via the Dataplug, a tool that has become indispensable in their daily life because of its incredible simplicity and reliability.

COMMENCAL

« The connector makes managing our activity possible! »

    • Max COMMENCAL/With Oxatis since 2010
    • 50 staff
    • 15,000 bikes sold in 2016
    • 4 languages and 5 currencies
    • Showrooms, stores, distributors, resellers in 50 countries
    • 7 sites connected to his Sage ERP

Case Study:

The success of Commencal's business rests on the management of their large stock, and flawless logistics. Bicycles are produced in Taiwan and Thailand, with warehouses spread over 3 continents and dealers and stores scattered around the world. Beyond the number of distribution channels, Commencal has several types of stocks related to Sage: bonded stocks, stocks for communication, marketing and the press and others reserved for individuals and stores.

For each order placed on the site, the connector updates the warehouse stock. If you order a bike in the United States, stocks from the sites in the UK, Germany and Spain are updated and synchronised in real time.

At each stage of the order, payment, preparation, and delivery, the customer and order information are updated in the customer account and synchronised with Sage. The customer can follow the progress of their order and the tracking of their parcel with the help of a tracking number.

Today 75% of their turnover is earned online and they exceeded 10,000 annual orders at the end of 2016.

CONCLUSION

Take advantage of Oxatis' expertise to manage your online business directly from your ERP. Whether you have a standard or bespoke ERP, you can organise your product base and define rules relating to pricing structures, user categories, multi-warehouses, multi-currencies, or adjust your advanced e-Commerce features, and boost your productivity immediately. Our Oxatis advisors are available to you seven days a week to discuss your e-Commerce project. Simply call 04 86 26 26 26.