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 e-Commerce Success Story Turner Engineering


Engines remanufacturer and supplier of new engine parts - Turner Engineering uses e-Commerce to support its international development strategy.


Migration from Open Source to SaaS

Develop international business

Build long stand relationship

Context & Challenges

Turner Engineering has been re-manufacturing Land Rover engines since the late 70's and has established itself as market leader and the most experienced company in this field. Enjoying worldwide recognition for its quality service, the e-Commerce site reaches a demanding international clientele requesting high-end Land Rover engine parts.


Main Challenges:

  • Develop the sale of engines, short blocks, cylinder heads and associated components.
  • Reduce order processing time to address customer emergencies.
  • Reinforce the company's image thanks to a site that is in line with the company's charter.
  • Increase productivity through the automation of tasks such as customer account management, order processing, real-time inventory and pricing updates (Dataplug OXATIS - Talend bespoke connector).


Benefits Oxatis collaboration

  • Creation of an e-Commerce website dedicated to the sale of engines to professionals and passionates in the UK and the International. 
  • Design of a personalised web design. 
  • ERP Integration.
  • Website SEO optimisation (Google organic traffic).

Industry:

Motor vehicle maintenance and repair services


Customers:

Automobile industry Professionnals and 4x4 passionates


Products:

Land Rover, Range Rover, Defender and Discovery engines, short blocks, cylinder heads and associated components.


Turnover:

13 M€


Coverage:

Europe, United States and Asia


ERP:

Bespoke Talend Connector


Project:

Migration from an open Source e-commerce platform


Internal Ressources:

1 user managing the website

Achievements


- Over a £1M of turnover on the website within a year

- Over 200 orders per months on the website

- Over 200% increase in traffic in 2 years

- Over 50% of orders placed on mobile

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